Tractor Beverage Co.
Senior DesignerI supported the growth of Tractor’s social identity by bringing its visual language to life across social platforms. This included campaign posts, educational product carousels, and real-time content aligned with cultural moments.
While working on Tractor, we helped elevate the brand’s social identity by leaning into its bold, energetic visual language.
We designed a range of social assets to support ongoing campaigns, including single in-feed posts that highlighted brand sentiments, educational carousels, and timely, reactive content tied to cultural moments like the Super Bowl.
The Taste Buddies
The focus was on creating campaign-driven social design
that brought more consistency, personality, and storytelling to the brand’s presence—especially through expanded use of Tractor’s Taste Buddy illustrations.
