UGG
Design and Photo Rectouching
This body of work was created for various UGG campaigns while working at HDF.LA.
The scope of work included digital assets, print and OOH creative,and campaign photography retouching.
GLOBAL REBRANDING
This Is UGG
“This Is UGG” was a fully integrated global 360° brand campaign developed for UGG. The work highlights select digital, print, and OOH creative produced as part of the brand’s rebrand.
WINTER CAMPAIGN
This Is UGG
For UGG’s Winter campaign, my work focused on creating supporting digital creative and editing editorial hero photography for campaign use.
While at HDF.LA, I worked extensively on photo retouching and editing across all campaigns, preparing hero shots for campaign use. Below are some images from the 2015 Fall campaign. The retouching work ranged from prepping select images for main hero placements, to doing shoe swaps in post-production for e-commerce, to readying product images for print materials.
